Geoff Penske Buick GMC

GM First Responder Discount

GM First Responder Discount Program

Your tireless dedication is worth so much.


You’ve earned the best first responder discount from any car company. All Firefighters, Police, EMTs, Paramedics, & 911 Dispatchers eligible for a special discount on eligible, new Chevrolet, Buick, GMC and Cadillac vehicles. Healthcare Professionals† are eligible for a special discount on eligible new Chevrolet, Buick and GMC vehicles through January 3, 2023. It’s our way of saying thank you.

Eligibility


Who is eligible for the GM First Responder Discount?


All eligible paid or volunteer Firefighters, Police — including Police Officers, Sheriffs and Sheriff’s Deputies, Correctional Officers, State Troopers and Federal Law Enforcement Officers — EMTs/Paramedics and 911 Dispatchers and their sponsored spouse. Healthcare Professionals and their sponsored spouse† are eligible for a special offer on eligible, new Chevrolet vehicles.

Which vehicles are eligible for the GM First Responder Discount?


Many new and unused GM cars; SUVs; crossovers; midsize, light-duty and HD pickup trucks; and passenger and cargo vans are eligible. Vehicle eligibility may change over time, so check before you buy.

PROGRAM OVERVIEW


The GM First Responder Appreciation Program allows eligible paid or volunteer Firefighters, Police — including Police Officers, Sheriffs and Sheriff’s Deputies, Correctional Officers, State Troopers and Federal Law Enforcement Officers — EMTs/Paramedics and 911 Dispatchers and their sponsored spouse* to get a special offer on the purchase or lease eligible, new Chevrolet, Buick, GMC and Cadillac vehicles. The GM First Responder Appreciation offer can also be combined with most current offers for an even better deal. Healthcare Professionals and their sponsored spouse† are eligible for a special offer on eligible, new Chevrolet vehicles.

By purchasing or leasing an eligible vehicle through The Program, The Participant acknowledges these Rules and Guidelines and agrees to abide by them.

It is the responsibility of The Participant to know the rules of The Program as set forth in this document. Violations of these rules by The Participant may result in sanctions against The Participant.

The Program may be withdrawn at any time, and its terms are subject to change from time to time by General Motors (GM). Final decisions in all matters relating to the interpretation of any rule or phrase of this activity rest solely with General Motors.

First Responders employed by federal, state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by applicable federal, state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other directives or standards regarding ethics and gift acceptance by the applicable federal, state or municipal employees. By accepting this offer, you verify that doing so complies with all laws, regulations, policies or other restrictions regarding ethics or gift acceptance that apply to you. Not available on select base trims or with some other offers.

The Program cannot be applied to a prior purchase or lease.


*Must be a current Firefighter, Police, EMT/Paramedic, 911 Dispatcher or Healthcare Professional (as defined by U.S. Bureau of Labor Statistics). First Responders employed by federal, state or municipal governments may be subject to restrictions that limit their ability to accept this offer. Accordingly, this offer is void unless permitted by applicable federal, state and municipal laws, regulations, rules, ordinances, policies, codes of conduct, and other directives or standards regarding ethics and gift acceptance by the applicable federal, state or municipal employees. By accepting this offer, you verify that doing so complies with all laws, regulations, policies or other restrictions regarding ethics or gift acceptance that apply to you. Eligible participants are able to sponsor their spouse. At participating dealers only. Excludes select base trims; 2023 Cadillac LYRIQ; 2022 Chevrolet Corvette, Cadillac CT4 and CT5; 2022 GMC HUMMER EV; and 2022 Cadillac Escalade. Not available with some other offers. Take new retail delivery by 1/2/24.

Contact Us